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Simone Mulargia

Professore associato
Sede: Roma
Dipartimento: Scienze Umane (Comunicazione, Formazione, Psicologia)
Corso di laurea: Scienze della comunicazione, marketing e digital media - Marketing & digital communication

Insegnamenti e orario di ricevimento

  • Digital e social media: analisi e strategie


    Note: Il ricevimento si svolge per appuntamento. Si prega di contattare il docente tramite email.
  • Digital public relations


    Note: Office hours are by appointment. Please use the email to arrange an online meeting (Meet).
  • Internet studies e social media management


    Note: Il ricevimento si svolge per appuntamento. Si prega di contattare il docente tramite email.
  • Sociologia della comunicazione e teorie dei media


    Note: Il ricevimento si svolge per appuntamento. Si prega di contattare il docente tramite email.
  • Curriculum Vitae

    Simone Mulargia has a long-standing experience in social media usage practices. He was the PI of the project "Woman hacking, peril thriving". ICTs-related sexist (self)stereotypes among young and older people, and is member of the Editorial Board of the Italian journal Comunicazionepuntodoc.

    Education
    – 2004-2008: Ph.D. in Communication, Sapienza University of Rome
    – 1998-2004: University Degree (Laurea) in Science of Communication, Sapienza University of Rome. 110/110, summa cum laude).

    Employment
    – 2019 to date: Associate professor, Department of Human Studies- Communication, Education and Psychology, Lumsa University Rome
    – 2017-2020: Assistant professor, Department of Communication and Social Research, Sapienza University of Rome
    - 2010-2016: Postdoctoral research fellow, Department of Communication and Social Research, Sapienza University of Rome
    – 2011-2013: Adjunct professor, Department of Social, Political and Cognitive Sciences, University of Siena
    – 2006-2008: Researcher and consultant, Centro Nazionale per l'Informatica nella Pubblica Amministrazione - CNIPA (National Center for IT in the Public Sector).

    Teaching activities
    – 2020 to date: Sociology of Communication and Media Theories, Department of Human Studies- Communication, Education and Psychology, Lumsa University Rome (Undergraduate course)
    – 2020 to date: Digital and Social Media: Analysis and Strategies, Department of Human Studies- Communication, Education and Psychology, Lumsa
    – 2020 to date: Digital Public Relations (English curriculum), Department of Human Studies- Communication, Education and Psychology, Lumsa
    – 2018-2019: Sociology of Communication (with a colleague), Department of Communication and Social Research, Sapienza University of Rome
    – 2017-2019: Internet and Social Media Studies, Department of Communication and Social Research, Sapienza University of Rome
    – 2019: Audience’s Theory and Analysis (with a collegue), Department of Communication and Social Research, Sapienza University of Rome – 2018: Connected and Social Television (with a collegue), Department of Communication and Social Research, Sapienza University of Rome
    – 2012-2013: Theory and Technique of New Media, Department of Social, Political and Cognitive Sciences, University of Siena
    – 2013-2018: Communication, Master in Science of Security (with collegues), Sapienza University of Rome and Italian National Police (Polizia di Stato).

    Research: grants
    – 2018 to date: "Woman hacking, peril thriving". ICTs-related sexist (self)stereotypes among young and older people, Sapienza University of Rome. PI
    – 2017: Cyber-bullismo e Media Education nel Lazio (Cyberbullying and Media Education in Lazio), founded by The Regional Committee for Communication (Comitato Regionale per le Comunicazioni – Lazio). PI.

    Research: member of research groups (since 2000 only)
    - 2019 to date: YOUTH RISK-TAKING AND SOCIAL MEDIA CHALLENGES. PERCEPTION AND EXPERIENCE OF RISK IN ONLINE "DANGEROUS GAMES, Funded by Sapienza University of Rome
    - 2017 to date: Recycling is caring. An action research on separate waste collection in Rome, Funded by Sapienza University of Rome
    - 2017-2019: Ageism e social media attraverso la lente delle media ideologies: un’indagine esplorativa, Funded by LUMSA University Rome, co-funded by ACT Network
    - 2015-2016: Smart watches, adoption(s) and appropriation(s), funded by The Social Sciences and Humanities Research Council of Canada (SSHRC)
    - 2014-2015: Le culture di Linux e dell'open source, Funded by LUMSA University Rome in collaboration with Engineering Ingegneria Informatica Spa, Orient Technologies Ltd
    - 2014-2017: SHAKEnetworks: il ruolo dei media sociali nella comunicazione d'emergenza e nella divulgazione della ricerca sismologica, Funded by Italian Ministry of Education and Research (MIUR-PRIN)
    - 2014-2019: Inf@nzia DIGI.tales 3.6, Funded by PON-Smart Cities for Social Inclusion
    - 2012-2013: Emergenze "social". Il ruolo dei media sociali nella comunicazione e nella gestione dell’emergenza, Funded by Sapienza University of Rome
    - 2010-2011: M3 – MIUR – Multimedia Monitor – Progetto di monitoraggio dei 4 Piani di Formazione Nazionale Docenti, Funded by Italian Ministry of Education and Research (MIUR) - 2008-2009: Business e gaming. Gioco e social network nella rete di impresa, Funded by Sony Computer Entertainment Inc Italia - 2007-2008: Contro la comunicazione politica ripensare la partecipazione nell'età dei vecchi e nuovi media, Funded by Italian Ministry of Education and Research (MIUR-PRIN).

    Publications

    The full publication list is available here: https://ricercascientifica.lumsa.it/Consultazione?autore_id=29939&nome=Simone&cognome=Mulargia&SearchButton=Cerca

    Discussion and conference papers (since 2010 only)
    - 2020: Mirror mirror on the wall…'. Ambivalent attitudes in the narratives of Italian Instagram users on female beauty, photo-editing, and the role of influencers. IAMCR Online 2020 (with C. R. Nisi, F. Comunello)
    - 2018: Beyond Twitter. Italian citizens’ information needs and behaviors in the aftermath of an earthquake, “7th European Communication Conference (ECC2018)” - Lugano– Svizzera (with F. Comunello)
    - 2018: I like to recycle. Exploring Facebook’s affordances and constraints as perceived by Italian users involved in recycling activities. Unspoken Unseen Unheard of. Unexplored realities in qualitative research - University of St. Gallen – Svizzera (with M. Palmieri, F. Comunello, L. Parisi)
    - 2017: Tra bot e filter-bubble: meccanismi di costruzione e diffusione della paura in rete. I confini del terrore. Orizzonti, immaginari, percorsi umani, Noto, Italia
    - 2017: When Twitter is not enough. Italian citizens’ information needs and behaviors in the aftermath of an earthquake. 5th International Crisis Communication Conference, Lisbona, Portugal (with F. Comunello, G. Anzera - non presenting author)
    - 2017: My Grandpa and I “Gotta Catch ‘Em All”. A Research Design on Intergenerational Gaming Focusing on Pokémon. ITAP 2017 (HCI International, 2017), Vancouver – Canada (with F. Comunello - non presenting author)
    - 2017: A #cultural_change is needed. Social media use in emergency communication by Italian local level institutions. The 14th International Conference on Information Systems for Crisis Response & Management (ISCRAM), Albi, Francia (with F. Comunello - non presenting author)
    - 2016: Between ‘Debunking’ and ‘Echo-Chambers’ Effects. Exploring the Childhood Vaccine Controversy Among Italian Facebook Users. the 6th European Communication Conference (ECREA), Prague, Czech Republic (with F. Comunello, L. Parisi)
    - 2016: Adoption is a question of interests. Appropriation and domestication processes of smartwatches among adult and older adult users. 17th Annual Conference of the Association of Internet Researchers (AoIR 2016), Berlin, Germany (with A. Rosales, M. Fernández-Ardèvol, F. Comunello, N. Ferran)
    - 2016: ‘No more birthday greetings on my Facebook wall, please!’ Social media platforms usage patterns, user perceptions, and idioms of practice among young Italian users. 17th Annual Conference of the Association of Internet Researchers (AoIR 2016), Berlin, Germany. (with F. Comunello)
    - 2015: Older People’s Attitude Towards Mobile Communication in Everyday Life: Digital Literacy and Domestication Processes. ITAP/Human-Computer Interaction International Conference (HCI), Los Angeles, USA (with F. Comunello, F. Belotti, M. Fernández-Ardèvol - non presenting author)
    - 2015: No Misunderstandings During Earthquakes: Elaborating and testing a Standardized Tweet Structure for Automatic Detection of Earthquakes. The 12th International Conference on Information Systems for Crisis Response & Management (ISCRAM) Kristiansand, Norway (with F. Comunello, P. Polidoro, E. Casarotti, V. Lauciani)
    - 2014: No country for old men?” Analyzing older people’s attitudes toward mobile communication. The 5th European Communication Conference (ECREA 2014), Lisbon, Portugal (with F. Comunello, M. Fernández-Ardèvol, F. Belotti)
    - 2014: Connessi, da lontano. Digital literacy e pratiche di appropriazione della telefonia mobile da parte degli over 60. The 5th STS (The Italian Society of Science and Technology Studies) Italia Conference – A matter of Design. Making Society through Science and Technology – Milano, Italia (with F. Comunello, F. Belotti)
    - 2012: No more birthday greetings on my Facebook wall, please. User representations of different social media platforms and their integration in everyday relational patterns. The 4th European Communication Conference (ECREA 2012), Istanbul, Turkey (with F. Comunello) - 2011: User-generated videogaming. Little Big Planet and participatory cultures. Internet Research 12 (IR 12), Association of Internet Researchers, Seattle (USA) (with F. Comunello - non presenting author)
    - 2010: Networked Sociability. Exploring identity performances and new patterns of sociability in a networked world. The 3rd ESA (European Sociological Association) Sociology of Culture Research Network mid‐term Conference, Milano, Italia (with F. Comunello).

    Professional service (selection)
    - 2021 to date: Chair of the Master's Degree Program in Marketing and Digital Communication (Lm-59) - Department of Human Studies- Communication, Education and Psychology, Lumsa University Rome
    - 2020-2021: Member of the Teachers-Students Peer Commission of the Department of Human Studies- Communication, Education and Psychology, Lumsa University Rome
    - 2020 to date: Responsible for Guidance of the Department of Human Studies- Communication, Education and Psychology, Lumsa University Rome
    - 2017-2020: Responsible for the web site of the Department of Communication and Social Research, Sapienza University of Rome
    - 2017-2020: Member of the Quality Assurance Group - Department of Communication and Social Research, Sapienza University of Rome
    - 2017 to date: Member of the Editorial Board of Comunicazionepuntodoc

    Referee Activities
    Comunicazionepuntodoc, Problemi dell’Informazione, Cyberpsychology: Journal of Psychosocial Research on Cyberspace,


    Principali pubblicazioni

    Mulargia Simone, Nisi Carla Rita (2021). Non più videogioco. Non ancora sport. Gli esports nel dibattito dei game studies. (a cura di) Mazza Barbara, Ruggiero Christian, Russo Pippo, Il mondo degli esports. Attori, processi, regole e mercati. Firenze:Editpress, p.65 - 83 , ISBN: 9788897826873

    Mulargia S,Fernández-Ardèvol, Mireia; Belotti, Francesca; Ieracitano, Francesca; Mulargia, Simone; Rosales, Andrea; Comunello, Francesca (2020). "I do it my way". Idioms of practice and digital media ideologies of adolescents and older adults. NEW MEDIA AND SOCIETY, p.1 - 19 , DOI: 10.1177/1461444820959298

    Mulargia S,Comunello, Francesca; Rosales, Andrea; Mulargia, Simone; Ieracitano, Francesca; Belotti, Francesca; Fernández-Ardèvol, Mireia (2020). 'Youngsplaining' and moralistic judgements. Exploring ageism through the lens of digital 'media ideologies'. AGEING AND SOCIETY, p.1 - 24 , DOI: 10.1017/S0144686X20001312

    Francesca Comunello; Mireia Fernández-Ardèvol; Simone Mulargia; Francesca Belotti; Francesca Ieracitano; Andrea Rosales Climent (2020). Between stereotypes and patronizing attitudes: Adaptation strategies by young and old social media users.. Poster presented at ICA 2020.

    Mulargia S,Comunello, Francesca; Mulargia, Simone; Sarrica, Mauro (2020). ICTs for community development. Bridging conceptual, theoretical, and methodological boundaries. AMERICAN BEHAVIORAL SCIENTIST, p.000276422095210 , DOI: 10.1177/0002764220952103

    MIHAELA GAVRILA; MARIO MORCELLINI; SIMONE MULARGIA (2019). Entertainment. The golden resource of italian cultural and media industries. In: Paolo Sigismondi. World entertainment media. Global, regional and local perspectives. New York and London:Routledge. Taylor and Francis Group, p.106 - 116 , ISBN: 9781138094024

    Francesca Comunello; Simone Mulargia; Mireia Fernández-Ardèvol; Francesca Ieracitano; Andrea Rosales; Francesca Belotti (2019). Exploring ageism and media ideologies through the lens of social media.. TrentAging 2019.

    Francesca Comunello; Simone Mulargia; Mireia Fernández-Ardèvol; Francesca Ieracitano; Andrea Rosales; Francesca Belotti (2018). "What the others think I do…What I actually do (on social media)". Exploring ageism and media ideologies through the lens of social media. ECREA 2018.

    marco palmieri; simone mulargia; francesca comunello; lorenza parisi (2018). I like to recycle. Exploring Facebook's affordances and constrains as perceived by Italian users involved in recycling activities. I like to recycle. Exploring Facebook's affordances and constrains as perceived by Italian users involved in recycling activities.

    f. comunello; s. mulargia (2018). Social media in earthquake-related communication. Shake networks. Howard House, Wagon Lane, Bingley BD16 1WA, UK:Emerald Publishing Limited, , ISBN: 978-1-78714-792-8

    Mulargia S,francesca comunello; simone mulargia; lorenza parisi (2017). "Non guardarmi, non ti sento". Processi di sense giving nella controversia sui vaccini infantili tra gli utenti di Facebook. PROBLEMI DELL'INFORMAZIONE, vol. 3, 42, p.431 - 458 , DOI: 10.1445/88099

    Comunello F.; Mulargia S. (2017). Italy. In: Steckman Laura M. Andrews Marilyn J. Online around the world. A geographic encyclopedia of the internet, social media, and mobile apps. :ABC-CLIO, p.148 - 151 , ISBN: 978-1-61069-775-0

    BRANCATO, GIOVANNI; MULARGIA, Simone; RUGGIERO, CHRISTIAN (2017). Le dimensioni della politica e del lavoro nelle pagine di Repubblica.it. In: Mario Morcellini Rolando Marini Christian Ruggiero (a cura di). Rappresentazioni deboli per competenze forti. Le professioni dello spazio pubblico nella lente dei media. Sant'Arcangelo di Romagna (Rimini):Maggioli, p.95 - 118 , ISBN: 978-88-916-2323-2

    Comunello, Francesca; Mulargia, Simone (2017). My grandpa and I "Gotta catch €'˜em all." A research design on intergenerational gaming focusing on Pokémon Go. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). :Springer Verlag, vol. 10298, p.228 - 241 , DOI: 10.1007/978-3-319-58536-9_19 , ISBN: 9783319585352

    Rosales, Andrea; Fernández-Ardévol, Mireia; Comunello, Francesca; Mulargia, Simone; Ferran-Ferrer, Núria (2017). Older people and smartwatches, initial experiences. EL PROFESIONAL DE LA INFORMACIÓN, vol. 26, 3, p.457 - 463 , DOI: 10.3145/epi.2017.may.12

    MORCELLINI, Mario; MULARGIA, Simone; RUGGIERO, CHRISTIAN (2017). Quando le tecnologie manipolano la mediazione. Socializzazione e innovazione didattica nel progetto INF@NZIA DIGI.tales 3.6. In: Cosimo Marco Scarcelli Renato Stella (a cura di). Digital literacy e giovani. Strumenti per comprendere, misurare, intervenire. MILANO:FrancoAngeli, p.107 - 120 , ISBN: 9788891760944

    Mulargia S,COMUNELLO, FRANCESCA; MULARGIA, Simone (2017). Tra risposte protocollate e "social sensing". L'uso dei social media per la comunicazione d'emergenza nelle istituzioni locali italiane. SOCIOLOGIA E RICERCA SOCIALE, 112, p.111 - 137 , DOI: 10.3280/SR2017-112006

    Mulargia S,Comunello, Francesca; Mulargia, Simone; Belotti, Francesca; Fernández Ardèvol, Mireia (2017). Women, youth and everything else. Age-based and gendered stereotypes in relation to digital technology among elderly Italian mobile phone users. MEDIA CULTURE AND SOCIETY, vol. 39, 6, p.798 - 815 , DOI: 10.1177/0163443716674363

    Comunello F; Mulargia S. (2016). Giovani e videogame. In: Riva Claudio Scarcelli Cosimo Marco. Giovani e media. Temi, prospettive, strumenti. Milano:McGraw-Hill Education (Italy), p.153 - 173 , ISBN: 978-88-386-7523-2

    Mulargia S,COMUNELLO, FRANCESCA; MULARGIA, Simone; PARISI, LORENZA (2016). The 'Proper' Way to Spread Ideas through Social Media: Exploring the Affordances and Constraints of Different Social Media Platforms as Perceived by Italian Activists. SOCIOLOGICAL REVIEW, vol. 64, 3, p.515 - 532 , DOI: 10.1111/1467-954X.12378

    MULARGIA, Simone (2016). Videogiochi. Effetti (sociali) speciali. MILANO:Edizioni Angelo Guerini e Associati Spa, , ISBN: 9788881074020

    Comunello, Francesca; Mulargia, Simone; Belotti, Francesca; Fernández-ArdÃvol, Mireia (2015). Older people's attitude towards mobile communication in everyday life: Digital literacy and domestication processes. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics). :Springer Verlag, vol. 9193, p.439 - 450 , DOI: 10.1007/978-3-319-20892-3_43 , ISBN: 9783319208916

    Comunello F; Mulargia S. (2015). User generated gaming: pratiche partecipative e cultura convergente nel web 2.0. Il caso Little Big Planet. In: Boccia Artieri Giovanni. Gli effetti sociali del web. Forme della comunicazione e metodologie della ricerca online. MILANO:FrancoAngeli, p.211 - 219 , ISBN: 978-88-204-1741-3

    Mulargia S,COMUNELLO, FRANCESCA; MULARGIA, Simone (2015). User-Generated Video Gaming. Little big planet and participatory cultures in Italy. GAMES AND CULTURE, vol. 10, 1, p.57 - 80 , DOI: 10.1177/1555412014557028

    Francesca Comunello; Mireia Fernández-Ardévol; Simone Mulargia; Francesca Belotti (2014). "No country for old men?". Analyzing older people's attitudes towards mobile communication. ECREA 2014.

    Simone Mulargia (2014). Civic e political engagement: il ruolo di Facebook. In: Marinelli Alberto Cioni Elisabetta. Public screens. La politica tra narrazioni mediali e agire partecipativo. Roma:Sapienza Università Editrice, p.73 - 99 , ISBN: 978-88-98533-43-5

    Francesca Comunello; MULARGIA, Simone; F. Belotti (2014). Connessi, da lontano. Digital literacy e pratiche di appropriazione della telefonia mobile da parte degli over 60. Connessi, da lontano. Digital literacy e pratiche di appropriazione della telefonia mobile da parte degli over 60.

    Marinelli P.; Mulargia S. (2014). Socializzazione e informazione politica tra reti sociali, media mainstream e reti digitali. In: Marinelli Alberto Cioni Elisabetta. Public screens. La politica tra narrazioni mediali e agire partecipativo. Roma:Sapienza Università Editrice, p.41 - 72 , ISBN: 978-88-98533-43-5

    Mulargia S (2014). Twittare in condizioni di emergenza. Dall'attivazione spontanea degli utenti alle strategie istituzionali . (a cura di) Comunello F, Social media e comunicazione d'emergenza. MILANO:Guerini,

    M. Gavrila; S. Mulargia (2014). Vecchi e nuovi media al tempo del digitale. In: M. Morcellini, C. Mosca (a cura di). La Sapienza della Sicurezza. Il valore della formazione per le Istituzioni del cambiamento. Santarcangelo di Romagna:Maggioli Editore , vol. 1, p.353 - 364 , ISBN: 8891606235

    S. Mulargia; P. Panarese (2013). Over the game. Il valore delle relazioni sociali tra i videogiocatori hard. Winter School "Rete e Capitale Sociale" Università di Salerno.

    Mulargia S (2013). Tecnologia, comunicazione e società. In: Morcellini M. Comunicazione e media. p.110 - 130

    Mulargia Simone (2013). Tecnologia, comunicazione e società. In: Morcellini Mario. Comunicazione e media. Milano:EGEA S. p. A., p.110 - 130 , ISBN: 978-88-238-2712-7

    Morcellini M; Mulargia S (2012). Giovani, tecnologia e formazione.Processi di autosocializzazione e segregazione del senso. IN-FORMAZIONE, vol. 9, p.7 - 14

    F. Comunello; MULARGIA, Simone (2012). No more birthday greetings on my Facebook wall, please. User representations of different social media platforms and their integration in everyday relational patterns. ECREA12.

    mulargia simone (2012). Sociologia dei media digitali e dispositivi sociali di mediazione. Perché abbiamo ancora bisogno dei 'giganti'. COMUNICAZIONEPUNTODOC, p.81 - 92

    F. Comunello; MULARGIA, Simone (2011). User-generated videogaming. Little Big Planet and participatory cultures.. AoiR12.

    F. Cardia; COMUNELLO, FRANCESCA; PANARESE, Paola; MULARGIA, Simone (2010). Il PSN. L'analisi qualitativa. In: F. Comunello P. Panarese. Business e gaming. Gioco e social network nella rete d'impresa. ROMA:Nuova Cultura, p.162 - 200 , ISBN: 9788861344327

    V. Mobilio; PANARESE, Paola; MULARGIA, Simone (2010). Il PSN. L'analisi quantitativa. In: F. Comunello P. Panarese. Business e gaming. Gioco e social network nella rete d'impresa. ROMA:Nuova Cultura, p.98 - 161 , ISBN: 9788861344327

    Marinelli P; Mulargia S (2010). La democrazia elettronica: governance, culture partecipative e nuovi bisogni di mediazione. (a cura di) Elisabetta Cioni, Alberto Marinelli , Le reti della comunicazione politica. Tra televisioni e social network. p.109 - 128 , ISBN: 978-88-6453-131-1

    COMUNELLO, FRANCESCA; MULARGIA, Simone (2010). Little Big Planet. Il videogioco creato dagli utenti. BRAND CARE MAGAZINE,

    F. Comunello; S. Mulargia (2010). Networked Sociability. Exploring identity performances and new patterns of sociability in a networked world. In: -. -.

    Mulargia S (2010). Videogiochi in Italia. Mercato e consumatori tra relazioni sociali mediate e autoproduzione dal basso. ECONOMIA DEI SERVIZI, p.283 - 310 , DOI: 10.2382/33617

    F. Comunello; S. Mulargia (2009). Social Network Sites and the rise of networked individualism. In: -. -.

    S. Mulargia; F. Comunello (2009). User generated gaming. Pratiche partecipative e cultura convergente nel web 2.0. Il caso Little Big Planet. In: -. -.

    MULARGIA S (2007). Playing the Network. Gioco e relazioni sociali nelle reti. In: MARINELLI ALBERTO, PALTRINIERI ROBERTA, PECCHINENDA GIANFRANCO, TOTA ANNA LISA. Tecnologie e culture dell'identità. MILANO:FrancoAngeli, , ISBN: 978-88-464-8892-3


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