Organizzazione e attività didattiche 2022-2023
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Simona Sinesi

Docente a contratto
Sede: Roma
Dipartimento: Giurisprudenza Palermo - Scienze Umane (Comunicazione, Formazione, Psicologia)
Corso di laurea: Scienze della comunicazione, marketing e digital media - Economia e commercio

Insegnamenti e orario di ricevimento

  • Laboratorio: Marketing non convenzionale

    Roma AULA 26 (SEDE: PIAZZA DELLE VASCHETTE, 101)
    MARTEDI' ORE 16.00 - 18.00 MERCOLEDI' ORE 10.00 - 12.00
  • Marketing

    Palermo
  • Curriculum Vitae

    June 2021- on going

    FAO

    Current Position: Senior Consultant on World Food Forum Programme

     

    January 2021-on going

    Economy of Francesco

    Current Position: Senior Mentor Villages

     

    January 2021- on going

    Confindustria

    Current Position: Member of two influential Task Forces B20/G20 (Health & Life Science Task Force  and Women Empowerment)

     

     

    July 2014 - on going 

    NEVER GIVE UP (NO PROFIT ASSOCIATION- ONLUS) – Italy – www.never-give-up.it

    Current position: Founder, Vice President, Responsible of Communication & Growth

     

    Key responsibilities:

    Strategy and Innovation. Oversees the strategic direction of the organization. Developed and launched original concept and mission in 2014, and in 2018 developed ‘ NEVER GIVE UP Houses Project’ to build a network of centers throughout Italy able to change the way to approach Eating Disorders by offering sensitization, prevention, treatment, post-treatment services and training and research

    ‘NEVER GIVE UP Houses Project’ is winner of the following calls:

    - "Fermenti" by Presidency of Council of Ministries

    - "Ready to Impact" by Acube

    - "GET IT" by Fondazione Cariplo - Cariplo Social Innovation & Fondazione Social Venture FGD (1 of the 2 biggest impact project on Health)

    - " Dock 3" by Universita' Roma 3

     

    Fundraising. Raises annual budget from government, foundations and individual donors.

     

    Advocacy. Successfully advocated in 2018 in developing sensitization and communication Institutional National campaign developed for Presidency of the Council of Ministers.The campaign - featuring the actress Aurora Ruffino- has been directed by the Oscar Winner Danis Tanovic https://bit.ly/2IKEwlc

    In 2019 also advocated for the institutionalization of the Eating Disorders' Day (15th of March) with Ministry of Health NEVER GIVE UP on 15th of March 2020 has received the approval from City of Rome for Colosseum Enlighting and on the Enlighting of the squares and monuments of all the cities in Italy thanks to partnerships with Associazione Nazionale Comuni Italiani (ANCI)

    In 2021 developed a Institutional campaign for Ministry of Health for the National Eating Disorders Day (15th of March) http://www.salute.gov.it/portale/donna/dettaglioCampagneDonna.jsp?lingua=italiano&menu=campagne&p=dacampagne&id=152

     

     

    Thought Leadership. Involved in changing the narrative around Eating Disorders and breaking down the stigma.

     

    Media Strategy and Relations. Oversees communications and build partnership in order to build awareness and sensitisation campaigns with TV (Rai, Mediaset, Sky, La7 and Discovery), Radio and Press networks (among all  https://www.youtube.com/watch?v=eC54jFwUwjw&feature=youtu.be  https://bit.ly/2QvSQEX

    https://youtu.be/UcNyW6bcAJM )

     

     

    Key stakeholders. Manages long-lasting, trustfully and daily bases relationships with:

    ·           National Institutions: Presidency of Council of Ministries, Minister of Health, Minister of Education, Minister of Sports and Youth, Associazione Nazionale Comuni di Italia (ANCI)

    ·           Local Institutions: Cities (Majors, Heads of Cabinet, Heads of Communications) & Regions

    ·           Local Communities (mainly Universities and Schools)

    ·           Sponsors

    ·           Partners

    ·           Agencies

    ·           Other foundations (as Lady Gaga Foundation https://www.channelkindness.org/never-give-up/ )

     

     

    January 2016- on going

    SIMONA SINESI MARKETING & STRATEGY STUDIO

     

    Providing consultancy service to companies on:

    Creating a new product/service. Problem definition and opportunity identification. Customer segmentation and value proposition. Market sizing and competitor analysis. Business model design and revenue/cost structure. Offer & solution validation.MVP design & go to market (GTM).Marketing & communication

     

    Building a business. Mission, culture, structure.Legal aspects of building a startup.Setup. Managing relationship among founders.Intellectual property, copyrights, trademarks.Staff recruiting and compensation. Operations and product/service management. Financial modelling, startup metrics and traction

     

    Going to investors. Raising funds: e.g. Venture Capital, angels, grants, crowdfunding, banks (term sheet clauses, cap table, how investors think, etc.).Pitching and public speaking

     

    Advocacy. Building solid long term relationships with institutions and local public entities in order to improve the status quo.

     

    Social Entrepreneurship & Innovation. Social problem and Insight, Social Impact, Impact chain, Impact statement, Financing options recap, Financial model, Financial model, Approaching and Pitching to Social Investors, Top Tips to find Social Investors, The Perfect Pitch.Impact & Social Business Modeling. Funding & Scaling Social Innovation. New Leadership. Systems Change. Partnerships & Co-Creation. The Art of Storytelling & Marketing.System Change. Funding System Change & Measuring social impact.

     

    September 2020- on going

    TEDx COMMUNITY

    TEDx Speaker https://www.ted.com/talks/simona_sinesi_connecting_the_dots_il_coraggio_di_cercare_di_essere_se_stessi

    TEDx Licensee | TEDx Organizer |

    https://www.ted.com/profiles/9828161/about

    TEDx Curator among all of the following talks

    https://www.ted.com/talks/aurora_ramazzotti_per_essere_fearless_bisogna_essere_stati_fearful

    https://www.ted.com/talks/flavia_pennetta_lasciare_quando_hai_raggiunto_il_top

     

    Academic and mentorship Experience

     

    June 2021- on going

    Università Lumsa-Roma

    Current Position: Visiting Professor in Marketing, Strategy and Social Impact & Entrepreneurship

     

    March 2021- on going

    HFarm - Treviso

    Current Position:

    Scientific Coordinator Master Social Impact

    Scientific Coordinator Corso Enhancing in Business Ethics, CSR and Global Sustainability

    Scientific Coordinator Certificate in Social Impact

     

    September 2020- on going

    Università Bocconi - Milano

    SDA Bocconi - Milano

    Iulm – Milano

    Bologna Business School- Bologna

    RCS Academu - Milano

    Sole24Ore Business School- Roma, Milano

    Current Position: Visiting Professor in Marketing, Strategy and Social Impact, Entrepreneurship in the following Universities and excellence training centers

     

     

    September 2020- on going

    Inspiring Girls by Valore D

    Talent Garden

    Young Women Network

    LE VILLAGE by Credit Agricole

    Make a Cube

    Current position: Mentor

     

    Past Work Experience

    January 2016 – December 2017

    Sony Entertainment – Italy –

    Position: Head of Marketing and Strategy

     

    Responsible to lead the development and sell new formats into Italian broadcasters – RAI, Mediaset, Sky, Discovery.

    Main formats managed: Top Gear Italy, The Voice of Italy, Dance Dance Dance, Il piu’ grande pasticcere, Generation Gap).

    Responsible of Integrated Marketing Branded Content Campaigns development for main clients (among all Procter& Gamble, Huawei, Hyunday, Golia, Rocchetta, Samsung, Kiko) able to leverage on TV to build “liquid and linked” storytelling across all contact points (BTL, Shopper, Customers, Digital & Social, Media and Brand PR).

     

    Key relationships

    ·           Sony Global Marketing Team

    ·           Other Local Marketing Team (Asia, Eurasia, North America, LATAM)

    ·           Key Italian Broadcasters

    ·           Main clients

    ·           Key partners (Universal, adidas, Twitter, Spotify) and key influencers

    ·           Agencies (ATL , BTL,  Shopper, Digital & Social, Media and Brand PR)

     

     

    January 2008 – December 2015 

    The Coca-Cola Company – Milano, Italy –

    Current position: Coca-Cola Regional Central Southern Europe (23 markets) Marketing Manager (Sept.2010- Dec.2015)

     

    Responsible for Coca-Cola brand strategy, positioning and Integrated Marketing platforms development (ATL , BTL,  Trade, Shopper, Customers, Digital & Social, Media and Brand PR) liaising with the Global Team in USA and  supervising and supporting the execution in the Central Southern Europe Region (23 markets: Albania, Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Italy, Latvia, FYROM, Malta, Moldova, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia, Switzerland).

    Responsible to develop and manage relevant alliance platforms, global partnerships (UEFA, FIFA, IOC, Universal, adidas, Sony, Spotify, Top Football Teams), media players (Sky, MTV) and key influencers (i.e. Mark Ronson, Rita Ora and Avicii).

     

    Main Integrated Marketing platforms

    • Coca-Cola and Food 2016
    • Coca-Cola UEFA 2016
    • Coca-Cola Share a kiss 2015 (including Coca-Cola Summer Festival 2015 in Italy)

    ·           Coca-Cola Always on Teens platform 2015  (led on behalf of Global Team the worldwide campaign)

    ·           Coca-Cola FWC2014 and FIFA WORLD CUP 2014 Global TROPHY TOUR for Central Southern Europe (the longest and the biggest sport touring activation in the world -90 stops). Responsible for the ideation, fundraising, development and production on behalf of the Global Team of one of the Global FWC2014 TVC copy directed by the Oscar-winning Bosnian film director D.Tanovic https://www.youtube.com/watch?v=2sGlEgd1iI0

    ·           Coca-Cola Say it with a Song 2014  (including Coca-Cola Summer Festival 2014 in Italy)  

    ·           Coca-Cola IOC Olympic Games 2014

    ·           Coca-Cola Share a Coca-Cola 2013 (led on behalf of Global Team the worldwide campaign)

    ·           Coca-Cola Cup Football Grassroots program 2010-on going

    ·           Coca-Cola Summer program 2011-2012

    ·           Coca-Cola Zero 2010-on going

     

    Key relationships

    ·           Global Coca-Cola Marketing Team in USA

    ·           Franchise Operations Teams in Central Southern Europe (23 markets)

    ·           Other Business Units Marketing Team (Asia, Eurasia, North America, LATAM)

    ·           Key right holders (UEFA, FIFA,IOC, Top Football Teams),  key partners (Universal, adidas, Sony, Spotify) and key influencers

    ·           Agencies (ATL , BTL,  Shopper, Digital & Social, Media and Brand PR)

     

    Previous position: Coca-Cola Senior Marketing Manager (Jan.2008- August 2010)

    Responsible for Coca-Cola brand strategy, positioning and Integrated Marketing platforms development (ATL , BTL,  Trade, Shopper, Customers, Digital & Social, Media and Brand PR) liaising with the Global Team in USA and  supervising and supporting the execution in Italy and in Europe (on behalf of Global Team). Main campaigns: Coca-Cola UEFA EURO2008, Coca-Cola IOC Olympic Games 2008 and Coca-Cola FIFA WORLD CUP 2010.

    Responsible for assets, alliances and sponsorship strategy, execution and measurement directly managing alliance platforms and partnerships agreements.

     

    May 2000- December 2007 

    Barilla S.p.A. – Parma, Italy –

    Senior Marketing Manager Snack Mulino Bianco and Pavesi (January 2006 - December 2007).

    Senior Brand Manager Breakfast (November 2003 - December 2005)

    Brand Manager Dry Breads (May 2000 - October 2003)                

    Responsible to manage the entire marketing mix, from brand strategy to execution, of main Barilla brands (Mulino Bianco and Pavesi - leading brands within the bakery market) both on existing business and innovation in the three most competitive categories (dry breads, breakfast products and snacks).

    Main projects & responsibilities:

    On existing business:

    •      Responsible for marketing strategy and plans on the main Company brands (Mulino Bianco and Pavesi) in dry breads, breakfast products and snacks categories:

    • Leading portfolio, NPDs & 5Ps strategy
    • Managing all media investments, planning and execution, setting priorities by category
    • 5 new integrated communication platforms development (ATL strategy, copy development and execution, Visual Identity System development, Promo platform management - In Store, In Pack, BTL) able to increase brand indicators and business performance
    • Annual and BP development
    • Leading cross functional teams – SRA, Supply Chain, Research and Development, Market Research, Strategy and Insights, Finance, Legal, Trade Marketing and Sales cross functional teams to develop a comprehensive strategy and to ensure execution

    On innovation:

    •        Led the strategic development of Breakfast and Snacks’ Innovation strategy:

    • Developing a market segmentation and gap analysis based on consumers’ insight and motivations working with Market Research
    • Aligning priorities and working SRA Supply Chain, Research and Development, Market Research, Strategy and Insights, Finance, Legal, Trade Marketing and Sales cross functional teams to develop a comprehensive strategy and identifying supply chain and system capabilities to ensure robust and successful implementation
    • Leading Phase and Gate Innovation Council that enabled to ensure a relevant 5 year innovation pipeline through 3 new products launches able to increase brand performance indicators in existing categories, 2 new sub-brands launches to penetrate new categories (i.e. confectionary and salty snacks) and a Masterbrand launch (cross-category proposition for the Company light products) able to increase sales by 5% and to build strong brand image and love in the young adult target.

     

    November 1999 – April 2000

    Bestfoods – Milano, Italy -

    Position: Marketing Junior Brand Manager Ready Meals Knorr (Internship)

    Main activities: support Senior Brand Manager on “Natura Viva” Knorr brand launch and business management

    Education

    December 2019-on going

    Ashoka

    Social Entrepreneurship & Innovation. Impact & Social Business Modeling. Funding & Scaling Social Innovation. New Leadership. Systems Change. Partnerships & Co-Creation. The Art of Storytelling & Marketing.

     

    System Change & Root Cause Analysis, Targeted System Change, System Change Journey Mapping, Partnership, Weaving the change, Funding System Change & Measuring social impact.

     

    Social problem and Insight, Social Impact, Impact chain, Impact statement, Financing options recap, Financial model, Financial model, Approaching and Pitching to Social Investors, Top Tips to find Social Investors, The Perfect Pitch

     

    June 2018-on going

    - "Ready to Impact" by Acube

    - "GET IT" by Fondazione Cariplo - Cariplo Social Innovation & Fondazione Social Venture FGD (1 of the 2 biggest impact project on Health)

    - " Dock 3" by Universita' Roma 3

    Member of incubation and acceleration programs

     

    March 2000

    Università Cattolica Del Sacro Cuore- Milano

    Master program of Marketing & E-commerce

     

    December 1999

    Istituto Superiore di Comunicazione- Milano

    Master program of Marketing & Sales Management

     

    September 1995 - July 1999

    Faculty of Economics Università degli Studi- Bari

    Bachelor’s Degree in Economics: grades 110/110 cum Laude & Plausus

    Erasmus-Socrates Grant (last academic year) - Dublin Institute of Technology- Dublin – Ireland

     

    September 1990 - July 1995

    Liceo scientifico “Arcangelo Scacchi”- Bari

    Scientific High School Diploma

    Languages

    Italian: mother tongue, English: fluent


    Principali pubblicazioni


    
    lumsa.it
    lumsa.it
    Master I Livello

    Master I Livello

    Master II livello

    Master II Livello

    Altri Corsi di formazione

    Altri Corsi di formazione

    lumsa.it Corsi di Laurea lumsa.it Master e Post Laurea

    Ateneo partner o membro di

    EUA – European University Association IFCU/FIUC – Fédération Internationale des Université Catholiques
    EURAXESS - Researchers in motion eduroam RUniPace – Rete Università per la pace
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