Letizia Lo Presti

Professore associato

Sede: Palermo
Dipartimento: Giurisprudenza Palermo
Corso di laurea: Economia e commercio - Economia e Management

Insegnamenti e orario di ricevimento

Management consulting

Mercoledì dalle 9:30 - 10:30 (a richiesta anche da remoto via Google Meet)

Note: Inviare mail per concordare un appuntamento o una richiesta di incontro online

Marketing

Mercoledì dalle 9:30 - 10:30 (a richiesta anche da remoto via Google Meet)

Note: Inviare mail per concordare un appuntamento o una richiesta di incontro online

Wealth and distribution management

Mercoledì dalle 9:30 - 10:30 (a richiesta anche da remoto via Google Meet)

Note: Inviare mail per concordare un appuntamento o una richiesta di incontro online

Curriculum Vitae

PERSONAL DETAILS

Website: https://scholar.google.com/citations?user=-4s-TV4AAAAJ&hl=it&oi=ao

ORCID ID: https://orcid.org/0000-0002-6077-8434

CURRENT POSITION

1 October 2022 – today: Associate Professor in Marketing at the Department of Law. LUMSA University. Palermo. Italy

National Scientific Qualification (ASN) to Associate Professor in Business Management (SECS-P/08), valid from 2021 to 2030

PREVIOUS ACADEMIC POSITIONS

2018 Assistant Professor in Marketing, Unitelma Sapienza University of Rome, Italy

2016 Senior Researcher in Marketing, University of Salerno, Fisciano Campus, Salerno, Italy

2015 Junior researcher, University of Salerno, Fisciano Campus, Salerno, Italy

2014 – 2018 Teaching assistant of Marketing and international Marketing, University of Salerno, Italy

EDUCATION

2013 PhD in Marketing and Communication, University of Salerno, Fisciano Campus, Salerno, Italy

2010 Master in Marketing management - Sole24Ore University of Parma, 2010-2011

2008 Master’s degree in business communication and Advertising, University of Palermo – Summa cum laude and Special Mention

AWARDS AND RECOGNITIONS

She has received several national and international research grants and academic recognitions for her work, including:

Best Psychology & Marketing Paper Award - XVII Annual Conference Società Italiana Marketing, 29-30 October 2020, Liuc-University of Castellanza, Varese, 2020

Selected Paper Award for the article entitled "Online Public Engagement is the New Deal! Along the distinctive pathway of Italian University”- Sinergie-SIMA 2020 Conference, 7-8 September 2020, University of Pisa, 2020

Best Conference Paper Award for the article entitled "Tourist Approaches to Sustainable Destination: Evidence from Eco-Kibbutz Customer Experiences”, IV International Conference on Tourism Dynamics and Trends (ICTDT2019), 23 October 2019, Rome

Selected Paper Award for the article entitled "Digital communication and Public Engagement. New strategic approaches for university institutions”, XXVIII Annual Conference of Sinergie, Management in a Digital World. Decisions, Production, Communication, 9-10 June 2016 - University of Udine.

AICUN Award for the Best Ph.D. thesis on communication activities of organizations university and research - AICUN (Italian Association of Communicators University), 2016 (Grant: Euro 5.000,00)

From 2002 to 2011 She received several prizes:

2010 Award to the doctoral thesis entitled: "The other P of marketing: Public engagement as a lever of marketing in the 2.0 era".

2011 “Premio Marketing XXIII Ed. – Caso Enel Drive” - Società Italiana Marketing (SIMktg) – Sezione “Master”;

2010 “6° Classificata nella graduatoria nazionale - Sez. “Università” XXII Ed. del "Premio Marketing - Caso FAI" - Società Italiana Marketing (SIM); 2010 Menzione della Tesi di Laurea Specialistica;

2009 vincitrice della 3° Ed. “Il Volto Nuovo della Comunicazione Sociale, Sez. “Progettare e Innovare” indetto da Pubblicità Progresso;

2008 vincitrice della 2° Ed. “Il Volto Nuovo della Comunicazione Sociale, Sez. “Campagna pubblicitaria per un’organizzazione non profit” indetto da Pubblicità Progresso;

2002 Vincitrice del Concorso “Io cittadino d’Europa…aspettative e proposte” bandito dalla Provincia Regionale di Palermo – Direzione Europa, 2° Ed. della “Festa d’Europa 2000”

EDITORIAL ACTIVITY

Psychology and Marketing (Wiley) (ISSN: 1520-6793)
Public Management Review (Taylor & Francis) (ISSN: 1471-9045)
Health Services Management Research (Sage) (ISSN: 1758-1044)
Micro&Macro Marketing (Il Mulino) (ISSN: 1121-4228)
Italian Journal of Marketing (Springer) (ISSN: 2662-3331)
Annual Congress of Academy of Marketing Science (AMS)

Scientific committee

Technical and Scientific Committee Member of the 2nd International Conference on Interdisciplinary Studies in Management and Engineering (ICISME2020), Tehran, Iran in 2020
Technical and Scientific Committee Member of the IV International Conference on Tourism Dynamics and Trends (ICTDT2019), Rome, Italy, in 2019

Guest editor

Journal of Micro & Macro Marketing (Il Mulino) - Guest Editor Special Issue: “Generation Z: Behaviors, Values, Attitudes, Intentions and New Consumption Styles”, 2022/2023
Quality & Quantity (Springer) – Guest Editor Special Issue “New frontiers of digital transformation in tourism and hospitality: methods, models and measurement in the digital era”, forthcoming
Guest Editor Book Proceedings ICTDT2019 "New frontiers in the tourism and hospitality industry: digital, social and economic transformations", Pearson, ITA, 27-29 October, Rome.

GRANTS AND SCIENTIFIC COORDINATION Responsabilità, coordinamento e partecipazione a progetti o gruppi di ricerca

2021 Scientific responsible of the Project: “Sustainable and human ecology in the bedding market” (budget: Euro 5.000,00)
SIM 2019 Research Grant - Società Italiana Marketing (SIM), 2019 (15.000,00 Euro) (Principal Investigator)
University Research Grant – 2019- 2022 “Conversational Marketing in digital contexts engagement platforms: instant messaging opportunities” (Project budget: 5,428,35 Euro) (Principal Investigator).

Previous academic activities

2017- 2020, Member of the international research group STAR-ProBio - H2020-BB– European Commission, Unitelma Sapienza, University of Rome
From 2013 to 2021 Member of the research of several projects ", University of Salerno.

Principali pubblicazioni

LO PRESTI L., MAGGIORE G., MARINO V., RESCINITI R. (2023). Inclusion and social justice in sustainable Higher Education. An integrated perspective through the lens of Public Engagement. Journal of Management and Governance,

MAINOLFI G., LO PRESTI L., MARINO L., FILIERI R. (2022). "You post, I travel". The influence of credibility, motivation and engagement on intention to follow the blogger's suggestions. PSYCOLOGY&MARKETING, vol. 39, 5, p.1022 - 1034 , DOI: 10.1002/mar.21638

Lo Presti L,LO PRESTI, L., MAGGIORE G., MARINO V. (2022). Digital communication tools and tourism engagement: instant CRM strategies through instant messaging apps.. (a cura di) Gursoy D. Kaurav R.P.S., Handbook on Tourism and Social Media. London:Edward Elgar Publishing, p.243 - 256 , DOI: 10.4337/9781800371415

MAGGIORE G., LO PRESTI L., ORLOWSKI M., MORVILLO A. (2022). In the travel bloggers' wonderland: Mechanisms of the-blogger-follower relationship in tourism and hospitality management-A systematic literature review. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, vol. 34, 7, p.2747 - 2772 , DOI: 10.1108/IJCHM-11-2021-1377

LO PRESTI L., TESTA M., MAGGIORE G., MARINO V. (2022). Key Drivers Involved in the Telemonitoring of Covid-19 for Self-Health Management: An Exploratory Factor Analysis. BMC HEALTH SERVICES RESEARCH, vol. 22, 1, p.1 - 15 , DOI: 10.1186/s12913-022-07828-3

MAGGIORE G., LO PRESTI L. (2022). La Responsabilità Marketing Digitale. Difendere il consumatore vulnerabile. Torino:Giappichelli, p.1 - 176 , ISBN: 9788892122277

D'arco M; Lo Presti L; Marino V; Maggiore G (2021). Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park. LAND USE POLICY, vol. 101, p.1 - 35 , DOI: 10.1016/j.landusepol.2020.105198

LO PRESTI L., MAGGIORE G., MARINO V., RESCINITI R. (2021). Mobile Instant Messaging Apps as an opportunity for a conversational approach to marketing: a segmentation study. JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, vol. 37 , 7, p.1432 - 1448 , DOI: 10.1108/JBIM-02-2020-0121

LO PRESTI L., MAGGIORE G., MARINO V. (2021). Online Public Engagement is the New Deal! Along the distinctive pathway of Italian University. Sinergie - Italian Journal of Management, vol. 39, 2, p.95 - 115 , DOI: 10.7433/s115.2021.06

. LO PRESTI L., MAGGIORE G., MARINO V. (2021). The Role of the Chatbot On Customer Purchase Intention: Towards Digital Relational Sales. ITALIAN JOURNAL OF MARKETING, vol. 3, 2, p.165 - 188 , DOI: 10.1007/s43039-021-00029-6

LO PRESTI L., MAGGIORE G. (2021). Vulnerability on collaborative networks and customer engagement: defending the online customer experience from fake reviews. QUALITY AND QUANTITY JOURNAL OF METHODOLOGY, , DOI: 10.1007/s11135-021-01249-w

Lo Presti L; Maggiore G (2020). Business organization as public partner of community: a social vision of the organization through the public engagement. INTERNATIONAL JOURNAL OF BUSINESS ADMINISTRATION, vol. 11, 2, p.57 - 65 , DOI: 10.5430/ijba.v11n2p57

Lo Presti L; Marino V (2020). Il Public Engagement Universitario. Dimensioni, approcci manageriali e best practices. TORINO:G.GIAPPICHELLI , p.1 - 202 , ISBN: 9788892134720

Lo Presti L; Maggiore G; Marino V (2020). Le app di messaggistica istantanea per accrescere l'engagement dei turisti: verso un profilo relazionale del digital tourist. MICRO AND MACRO MARKETING, 3, p.489 - 512 , DOI: 10.1431/98619

Lo Presti L; Maggiore G; Marino V (2020). Le App di messaggisticaistantanea per accrescere l'engagement dei turisti: verso un profilo relazionale del digital tourist. MICROAND MACRO MARKETING, vol. 3, Dicembre 2020, p.489 - 512

Lo Presti L; Maggiore G; Marino V (2020). Mobile Chat Servitization in the Customer Journey: from Social Capability to Social Suitability. THE TQM JOURNAL, p.1 - 20 , DOI: 10.1108/TQM-10-2019-0241

Testa M; Lo Presti L; Marino V; Singer P (2020). Un approccio ampliato alla sostenibilità sociale in ambito sanitario. Le opportunità della digital health. (a cura di) Benedetta Esposito, Ornella Malandrino, Maria Rosaria Sessa, Daniela Sica, Le scienze merceologichenell'era 4.0. :Franco Angeli, p.773 - 786 , ISBN: 9788835102007

Marino V; Lo Presti L (2019). Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging. THE INTERNATIONAL JOURNAL ON MEDIA MANAGEMENT, vol. 21, 1, p.3 - 23 , DOI: https://doi.org/10.1080/14241277.2019.1590837

D'Arco M; Lo Presti L; Marino V; Resciniti; R (2019). Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework.. INNOVATIVE MARKETING, vol. 15, 4, p.102 - 115 , DOI: 10.21511/im.15(4).2019.09

Lo Presti L; Testa M; Marino V; Singer P (2019). Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach. SUSTAINABILITY, vol. 11, 1, p.1 - 15 , DOI: 10.3390/su11010220

Lo Presti L; Marino V (2019). Is online public engagement a newchallenge in the university communication plan? A managerial perspective.. STUDIES IN HIGHER EDUCATION, vol. 45, 7, p.1380 - 1397 , DOI: 10.1080/03075079.2019.1619680

Lo Presti L; Maggiore G; Marino V (2019). Mobile Instant Messaging e Digital Servitization: il ruolo delle piattaforme di coinvolgimento digitale nel business delle imprese manifatturiere. In: Società Italiana Marketing. XVI SIM Conference "Marketing 4.0: le sfide della multicanalità". , ISBN: 9788894391831

Marino V; Lo Presti L; Pellicano M (2019). Rediscovering public engagement in higher education: A bridge between university community and publics. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, vol. 13, 2, p.71 - 81 , DOI: 10.5897/AJBM2018.8675

Marino V; Lo Presti L (2019). Stay in touch! New insights into end-user attitudes towards engagement platforms. THE JOURNAL OF CONSUMER MARKETING, vol. 36, 6, p.772 - 783 , DOI: 10.1108/JCM-05-2018-2692

Vittoria Marino; Mario Testa; Letizia Lo Presti (2018). Alla ricerca dell'elisir di lunga vita. L'orientamento strategico alla sostenibilità delle imprese longeve. In: Paola Maria Anna Paniccia e Sergio Barile. Evoluzionismo sistemico. Il fascino della precarietà. Roma:Aracne editrice, p.137 - 141 , ISBN: 978-88-255-1664-7

Vittoria Marino; Letizia Lo Presti (2018). Approaches to university public engagement in the online environment: insights from Anglo-Saxon Higher education. INTERNATIONAL JOURNAL OF EDUCATIONAL MANAGEMENT, vol. 32(5), p.734 - 748 , DOI: 10.1108/IJEM-10-2016-0215

Marino V; Lo Presti L (2018). Consumer Engagement Vs Consumer Disengagement? Il ruolo delle community online nella definizione della propensione all'acquisto di prodotti del Made in Italy. In: Società Italiana Marketing. I Percorsi identitari nel Marketing - XV SIM Conference, Bari, 18-19 ottobre 2018. p.1 - 7 , ISBN: 978-88-943918-2-4

Marino V; Lo Presti L (2018). Discovering Mobile Instant Messaging in the Business: technology acceptance model and customer perceived value. (a cura di) Sinergie-SIMA 2018 Conference, Transformative business strategies and new patterns for value creation. p.223 - 226 , DOI: 10.7433/SRECP.EA.2018.36 , ISBN: 97888943937-2-9

Vittoria Marino; Letizia Lo Presti (2018). Engagement, satisfaction and customer behavior-based CRM performance: an empirical study of mobile instant messaging. JOURNAL OF SERVICE THEORY AND PRACTICE, vol. 28, 5, p.682 - 707 , DOI: 10.1108/JSTP-11-2017-0222

Vittoria Marino; Letizia Lo Presti (2018). From citizens to partners: the role of social media content in fostering citizen engagement. TRANSFORMING GOVERNMENT, vol. 12(1), p.39 - 60 , DOI: 10.1108/TG-07-2017-0041

Marino Vittoria; Lo Presti Letizia (2018). Increasing convergence of civic engagement in management: a systematic literature review. THE INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT, vol. 32(3), p.282 - 301 , DOI: 10.1108/IJPSM-03-2018-0068

MARINO, Vittoria; LO PRESTI, LETIZIA (2017). Comunicazione digitale e Public engagement. Nuovi approcci strategici per le Istituzioni Universitarie. SINERGIE, vol. 103, Maggio - Agosto 2017, p.169 - 189

MARINO, Vittoria; LO PRESTI, LETIZIA; GRASSO, LUIGI (2017). Cultural Heritage e social media engagement: un'analisi esplorativa delle imprese storiche del Made in Italy. XIV^ SIM Conference proceedings. :società italiana marketing, p.1 - 7 , ISBN: 978-88-907662-9-9

Vittoria Marino; Letizia Lo Presti (2017). La messaggistica istantanea nella co-creazione del valore: le nuove frontiere del customer engagement. (a cura di) C. Baccarani A. Moretti G. M. Golinelli, Referred Electronic Conference Proceedings (Full paper) del convegno Sinergie-SIMA "Value co-creation: management challenges for business and society". :CUEIM, p.1 - 16 , ISBN: 97888907394-8-4

MARINO, Vittoria; LO PRESTI, LETIZIA (2017). Towards an online approach to university public engagement: An exploratory analysis of website content. MERCATI E COMPETITIVITÀ, vol. 2/2017, p.73 - 96

MARINO, Vittoria; LO PRESTI, LETIZIA (2017). Web Communication Strategy and University Public Engagement: An Extended Abstract. (a cura di) P. Rossi, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. :Springer, vol. 2, p.1213 - 1218 , ISBN: 978-3-319-47330-7

LO PRESTI, LETIZIA; MARINO, Vittoria (2016). "Evaluating the Impact of Social Networks on the University's Public Engagement". In: J. Mark Munoz and Neal King. "Strategies for University Management". New York:Business Expert Press, p.61 - 81 , ISBN: 9781631574030

MARINO, Vittoria; LO PRESTI, LETIZIA (2016). Comunicazione digitale e Public Engagement. Nuovi approcci strategici per le Istituzioni Universitarie. XXVIII Sinergie Annual Conference, "Management in a Digital World. Decisions, Production, Communication". :XXVIII Sinergie Annual Conference, p.157 - 171 , DOI: 10.7433/SRECP.FP.2016.11 , ISBN: 97888907394-6-0

MARINO, Vittoria; LO PRESTI, LETIZIA (2016). European Citizen Engagament. Which is the most involving communication content?. Global Innovation and Knowledge Academy (GIKA 2016). :Global Innovation and Knowledge Academy, p.1 - 37 , ISBN: 978-84-608-3840-1

LO PRESTI, LETIZIA; MARINO, Vittoria; Di Betta, Paolo (2016). Sulle orme del consumatore: affinity analysis e knowledge visualization per il processo decisionale nella distribuzione commerciale. XIII SIM Conference Proceedings. :Società Italiana di Marketing, p.1 - 7 , ISBN: 978-88-907662-6-8

MARINO, Vittoria; Lo Presti, Letizia (2015). COMUNICAZIONE E CITIZEN ENGAGEMENT. L'ESPERIENZA DELL'UNIONE EUROPEA ATTRAVERSO I SOCIAL NETWORK. MERCATI E COMPETITIVITÀ, vol. 3, p.85 - 102

MARINO, Vittoria; LO PRESTI, LETIZIA (2015). Social Media Mix in the University Communication Plan: A Bridge Towards Public Engagement: Structured Abstract. (a cura di) L. Petruzzellis R. S. Winer, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. :Academy of Marketing Science, p.275 - 281 , DOI: 10.1007/978-3-319-29877-1_57 , ISBN: 978-3-319-29876-4

MARINO, Vittoria; LO PRESTI, LETIZIA (2015). STRUMENTI DI COMUNICAZIONE DIGITALE E PUBLIC ENGAGEMENT. IL CASO DELLE UNIVERSITA' EUROPEE. ESPERIENZE D'IMPRESA, p.63 - 77

MARINO, Vittoria; LO PRESTI, LETIZIA (2015). Università e strategie di web communication per il public engagement. Esperienze internazionali a confronto.. Il Marketing al servizio delle città. Beni culturali e rivitalizzazione urbana. Parma:Società Italiana Markting, p.1 - 6 , ISBN: 9788890766244

Area download

Torna su

Documento	Nid	Data di inserimento
Lezioni Meet Management Consulting.pdf (208.55 KB) Lezioni Meet Marketing.pdf (208.72 KB) Lezioni Meet Wealth & Distribution.pdf (208.69 KB) Link Meet Laboratorio di Marketing .pdf (206.5 KB)	10045945	24/01/2023