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Marketing & Digital Communication

Master’s Degree – LM59

 

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Overview

The Master’s Degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. Upon completion of this master degree, graduates should be able to:

  • Demonstrate advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.
  • Demonstrate knowledge and competencies of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.
  • Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.
  • Analyze and assess the context and implications of the Internet for all major online activities, including: collaboration, interactivity, sharing economies, e-commerce, and networking.
  • Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.
  • Apply suitable methods, tools and techniques to create and provide effective digital content.
  • Graduates of this program may pursue careers in communication and marketing, in consulting and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.

 

 

Admission criteria and requirements

Applicants are selected based on their curriculum vitae (CV), possibly supplemented by an entrance test and or interview with the director of the program (for international applicants). Requirements:

  •  A university bachelor degree containing a minimum of 60 ECTS or equivalent comprised in the following fields: communication, marketing, as well as digital and social media management.
  • English language knowledge at least equal to B2 level of the Council of Europe's Common European Framework of Reference for Languages. In particular applicants can possess one of the following requirements:
    - university qualification awarded in English
    - one of the recognized international English language certificates (BEC, CAE, CPE, FCE, IELTS, TOEFL)
    - English exam at B2 level (or higher) passed in a university course.
    - an interview aimed to assess the English language competency.

 

 

Enrollment and application form

To be admitted applicants must have:

  • The entrance visa for study purposes issued by the competent Italian Diplomatic authorities
  • Certified true copy of the final academic qualification achieved, which entitles the student to have access to the following level of academic education. This copy must be duly legalized by the Italian Diplomatic Authorities in the country of reference, provided with consular legalization, the “Dichiarazione di valore in loco”, and with an official translation into Italian;
  • Transcript of exams issued by the competent University – approved by the Italian Diplomatic Authority in the country of reference  – with the name of each passed exams and the detailed syllabi of each course attended, required to achieve the final title in question;
  • ID Card/Passport.

 

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Syllabus and program

The Master’s Degree in Marketing & Digital Communication (Laurea Magistrale Classe LM-59) is a two-year program taught in English for 120 credits (ECTS/CFU), internationally open, practice-oriented and job-market driven.
 

Academic year 2019-2020(First year)

Classes ECTS/CFU Hours
Web marketing and digital advertising 12 60
Communication metrics - web analytic and datamining 9 40
Media planning and brand management   6 30
Business planning and start up 9 40
Corporate Social Responsibility  9 40
Customer Relationship Management and Marketing 6 30
Business English  6 60
Theology 6 60
Project work (Marketing Plan)  3 30

 

Academic year 2020-2021 (Second year)

Classes ECST/CFU Hours
Digital Public Relations 6 30
Events management 6 30
Digital writing and visual design 6 30
Sponsorship and fundraising 6 30
Web design 6 30

Project work
(Lab Social Media Management & Web Analytic) or Internship

3 30
Thesis 21  

 

 

Academic calendar

Classes are organized in two semesters during each year of study. Usually first semester starts in October and ends at the end of December; while second semester starts at the end of February and ends by May.

After the course has ended, respecting the course structure provided, students may take an examination; Master’s Degree in Marketing & Digital Communication holds three exam sessions a year, in winter, summer and autumn and offers at least seven date of exams during year.

The academic calendar scheduled for 2019-2020 academic year is:

First semester: From October 1st to December 21th 2019
Winter Session exam: From January 7th to February 15th 2019 three dates of exams as free choice for students
Second semester: From February 17th to May 16th 2020
Summer Session exam: From May 18th to July 25th 2020. Three dates of exams as free choice for students
Autumn Session exam: From September 2th to September 29th 2020. Two dates of exams as free choice for students
Graduation: Summer, Autumn and Winter session: for each session will be at least one graduation session

 

 

Final thesis and graduation

Master degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defence of an original dissertation. The thesis is worth 21 ECTS.

To be admitted to the graduation session students must earn all the credits provided for in the program structure except for those credits of the thesis and must not have any pending financial obligations to LUMSA University. The thesis is evaluated on contents, presentation and defence.

For final assessment of the entire degree, a 110-point scale is used. Students pass the final degree exam if they obtain a mark of at least 66 (if student has an average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.

 

 

Employment and career opportunity

  • Social Media Manager
  • Digital Communication Manager
  • Brand Manager
  • Digital Marketing Manager
  • New Media Publishing
  • Social Media Specialist and Consultant
  • Events Manager
  • Sponsorship Specialist
  •  Fundraising Specialist

 

 

Faculty

The faculty is highly qualified and includes both scholars and professionals. Students will be exposed to a variety of teaching and learning methods including traditional and interactive lectures, case studies, seminars, presentations, and group project works. Teaching methods are designed to create a stimulating and highly practical learning environment.
Here's the list of all active LUMSA professors teaching in master degree in Marketing & Digital Communication. For further information click on the professors' name:

 

 

Other information

LUMSA University promotes international exchange and offers to enrolled students several mobility opportunities for study and traineeship abroad through up to 242 agreements with universities from Europe, Argentina, Brazil, Canada, China, India, Mexico and USA.

Moreover students can take part to one of double degree programs. During academic year 2019-2020 two double degree programs are active, with the Instituto Superior de Comunicação Empresarial de Lisboa (Portugal) and Griffith College in Dublin (Ireland).

 

 

Degree title in Italian and European regulation

The Diploma Supplement was developed by the European Commission, Council of Europe and by UNESCO/CEPES. The purpose of the supplement is to provide sufficient independent data to improve the international transparency and fair academic and professional recognition of qualifications (diplomas, degrees, certificates etc.). It is designed to provide a description of the nature, level, context, content and status of the studies that were pursued and successfully completed by the individual named on the original qualification to which this supplement is appended. It is free from any value-judgements, equivalence statements or suggestions about recognition. Information is provided in eight sections. Where information is not provided, an explanation will give the reason why. (more information).

The legal value of the degree is recognized in Europe as a second title cycle degree (Diploma di Laurea Magistrale).

 

 

Tuition fee

Participation costs have been set at 3.500 euro per year. These costs cover tuition fees, examination and administrative services provided by each academic institution.
The payment must be made by bank transfer: LUMSA, UBI Banca Popolare di Bergamo
IBAN: IT 57 B 03111 03226 000000005620 - BIC/SWIFT: BLOPIT22

 

 

FAQ and contact

The Welcome Office is at your disposal for any kind of assistance.

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