Marketing & Digital Communication
Information for students (Academic Year 2019-2020)
Chair of the Program: prof. Piero Polidoro
Email: p.polidoro@lumsa.it
Delegate for the English Program: prof. Costanza Nosi
Email: c.nosi@lumsa.it
This page contains useful information for students enrolled in the MA Program in Marketing & Digital Communication (English Program).
Academic year 2019-2020 (First year)
| Classes | ECTS/CFU | Hours | Semester |
|---|---|---|---|
| Web marketing and digital advertising | 12 | 60 | First |
| Communication metrics - web analytic and datamining | 9 | 40 | First |
| Media planning and brand management | 6 | 30 | First |
| Project work (Marketing Plan) | 3 | 30 | First |
| Business planning and start up | 9 | 40 | Second |
| Corporate Social Responsibility | 9 | 40 | Second |
| Customer Relationship Management and Marketing | 6 | 30 | Second |
| Business English | 6 | 60 | Annual |
| Theology | 6 | 60 | Annual |
Academic year 2019-2020 (Second year)
| Classes | ECST/CFU | Hours | Semester |
|---|---|---|---|
| Digital Public Relations | 6 | 30 | First |
| Events management | 6 | 30 | First |
| Digital writing and visual design | 6 | 30 | First |
|
Project work |
3 | 30 | First (Project work) |
| Sponsorship and fundraising | 6 | 30 | Second |
| Web design | 6 | 30 | Second |
| Thesis | 21 |
Exams
In order to take an exam students have to register for it.
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Class schedule (Current Semester)
Faculty
Welcome Office contact details:
Via delle Fosse di Castello, 7. 00193 – Rome Italy
Email: international.admissions@lumsa.it
Opening hours
Monday, thursday 15.00-17.00
Tel. + 39 06/68.422.219
