The master degree in Marketing & Digital Communication provides a comprehensive study of fundamental marketing and communication theory, as well as practical skills, abilities and tools in crafting and providing content through both traditional and digital media. Upon completion of this master degree, graduates should be able to:
Advanced knowledge and competencies of theoretical paradigms and practical techniques for crafting and executing web marketing strategies.
Demonstrate knowledge and competencies of theoretical paradigms and practical techniques for communicating with different targets through traditional and new media.
Develop and assess the effectiveness of traditional, as well as digital and social media marketing and communication strategies.
Analyze and assess the context and implications of the Internet for all major online activities, including: collaboration, interactivity, sharing economies, e-commerce, and networking.
Select and apply current technologies in digital marketing and communication program design, implementation, monitoring, and evaluation.
Apply suitable methods, tools and techniques to create and provide effective digital content.
Graduates of this program may pursue careers in communication and marketing, in consulting and enterprises across different industries, including private, public, non-profit, small- and medium-sized businesses, services, as well as self-employed.
The master degree in Marketing & Digital Communication (Laurea Magistrale - LM 59) is a two-year program taught entirely in english for a total of 120 credits (ECTS), internationally open, practice-oriented and job-market driven.
Each semester is divided into two learning modules and a typical week can consist of between 12 and 26 hours of classroom lectures. The program offers 12 core classes and seminars or project works, plus final thesis. It provides for a solid marketing and communication background and allows strongly qualifying students for the career they are targeting. For the 2018-2019 academic year, classes will begin on October1st 2018.
Academic year 2018-2019 (First year)
Web marketing and digital advertising
Communication metrics - web analytic and datamining
Media planning and brand management
Business planning and start up
Corporate Social Responsibility
Customer Relationship Management and Marketing
Project work (Marketing Plan)
Academic year 2019-2020 (Second year)
Digital Public Relations
Digital writing and visual design
Sponsorship and fundraising
(Lab Social Media Management & Web Analytic) or Internship
Timetable and Exams
Classes are organized in two semesters during each year of study. Usually first semester starts in October and ends at the end of December; while second semester starts at the end of February and ends by May.
After the course has ended, respecting the course structure provided, students may take an examination; master degree in Marketing & Digital Communication holds three exam sessions a year, in winter, summer and autumn and offers at least seven date of exams during year.
This the timetable scheduled for 2018-19 academic year is (2019-2020 will be very similar):
from October 1st to December 21th
Winter Session exam:
from January 8th to February 9th Three dates of exams as free choice for students
from February 11th to May 19th
Summer Session exam:
from May 20th to July 20th. Three dates of exams as free choice for students
Autumn Session exam:
from September 2th to September 29th. Two dates of exams as free choice for students
Semester and exam sessions will be similar to first year
Summer, Autumn and Winter session: For each session will be at least one graduation session
Main other extra activities
The master degree program includes the requirement for students to earn 12 ECTS through the completion of an extra activity. Students have the possibilities to attend the following activities:
an internship is a unique opportunity afforded to EEBL student through special agreements with businesses, agency or non profit organizations;
a language certificate: Students have the opportunity to attend English courses and to test and certificate their level of proficiency
attending a cycle of seminars or workshops about marketing and digital communication and passing the exam prepared by the event's coordinator.
Please note that all the above-mentioned activities must be completed during the two years of the master degree program.
International and double degrees
LUMSA promotes international exchange and offers to enrolled students several mobility opportunities for study and traineeship abroad through 148 Erasmus+ agreements and 14 collaborative arrangements with universities outside Europe, including Argentina, Brazil, Canada, China, India, Mexico and USA.
Moreover students can take part to one of double degree programs developed with European universities.
Employment and career opportunities
Social Media Manager;
Digital Communication Manager;
Digital Marketing Manager;
New Media Publishing;
Media Relations Representative;
Social Media Specialist and Consultant;
The faculty Is highly qualified and includes both scholars and professionals. Students will be exposed to a variety of teaching and learning methods including traditional and interactive lectures, case studies, seminars, presentations, and group project works. Teaching methods are designed to create a stimulating and highly pratical learning environment. Here's the list of all active LUMSA professors teaching in master degree in Marketing & Digital Communication. For further info click on the professors' name:
To be admitted to the master degree in Marketing and Digital Communication is necessary to:
Have at least a first-level degree (Bachelor’s) or an equivalent degree in any discipline from an Italian or foreign university that has been deemed eligible;
English language knowledge is required. Candidates must possess a minimum B2 level or equivalent;
Possess a good general knowledge of fundamental theoretical frameworks related to communication, marketing, as well as digital and social media management.
Rules and italian regulation
The Diploma Supplement was developed by the European Commission, Council of Europe and by UNESCO/CEPES. The purpose of the supplement is to provide sufficient independent data to improve the international transparency and fair academic and professional recognition of qualifications (diplomas, degrees, certificates etc.). It is designed to provide a description of the nature, level, context, content and status of the studies that were pursued and successfully completed by the individual named on the original qualification to which this supplement is appended. It is free from any value-judgements, equivalence statements or suggestions about recognition. Information is provided in eight sections. Where information is not provided, an explanation will give the reason why. (more information)
Graduation and final thesis
Laurea Magistrale degree is awarded to students who have gained 120 ECTS/CFU credits and satisfied all curricular requirements, including the production and public defence of an original dissertation. The thesis is worth 21 ECTS points according to the program structure of the MSc Program. To be admitted to the graduation session students must earn all the credit points provided for in the program structure (at least 96 ects) except for those credits of the thesis and must not have any pending financial obligations to University LUMSA. The thesis is worth 21 ECTS points according to the program structure of the MSc Program. The thesis is evaluated on contents, presentation and defence. The evaluation is expressed out of 110. Students pass the final degree exam if they obtain a mark of at least 66 (if student ha san average of 18 on 30). The Board can unanimously award "lode" (cum laude) as a special distinction.
Admission and enrollment procedure
To be admitted must have:
The entrance visa for study purposes issued by the competent Italian Diplomatic authorities
Certified true copy of the final academic qualification achieved, which entitles the student to have access to the following level of academic education. Duly legalized by the Italian Diplomatic Authorities in the country of reference, provided with consular legalization, the Dichiarazione di valore in loco and with an official translation into Italian;
Transcript of exams issued by the competent University – approved by the Italian Diplomatic Authority in the country of reference – with the name of each passed exams and the detailed syllabi of each course attended, required to achieve the final title in question;