Organizzazione e attività didattiche 2022-2023

Curriculum in Marketing and digital communication

Marketing & digital communication - Corso di Laurea magistrale LM59

Academic year 2023-2024 (First year)

Courses CFU Hours
Web marketing and digital advertising 12 60
Corporate Social Responsibility 9 40
Customer Relationship Management and Marketing 6 30
Brand management and media planning 6 30
Business planning and start up
or
Business models innovation
9 40
Communication metrics - web analytics and data mining 9 40
Business English 6 60
Project work: Marketing Plan 3 30
Theology 6 60
Total CFU first year 66  

 

Academic year 2024-2025 (Second year)

Courses CFU Hours
Events management 6 30
Sponsorship and fundraising 6 30
Digital writing and visual design 6 30
Web design 6 30
Digital Public Relations 6 30

Project work: Lab Social Media Management e Web Analytics or
Internship

3

30

Final thesis 21  
Total CFU second year 54  

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